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The feedback system for the auto trade

Use the digital and tablet-based route to your customers.

Whether at the dealership or the workshop, your customers should be satisfied when they leave your premises. Ask targeted questions that really interest you. Customer feedback stays in your hands. Customized reporting and dashboards help you draw the right conclusions.

Possible applications

Use the SayWay floor stand system and continuously check success-critical parameters. What areas are important to your customers, where is there room for improvement? Customers give their feedback during the decision-making process or immediately after closing the sale. The rating remains invisible for other customers and gives you the chance to evaluate the feedback to increase customer satisfaction.

Buying a car is only the start to customer loyalty. Only satisfied customers remain loyal and become repeat buyers. Get to know your existing customers better and ask for feedback, for instance through personalized and automated emails sent after a workshop visit.

Once you have integrated the SayWay system into your business, you can use it for all kinds of surveys. Planning a remodel, promotional activities, or special offers? Use customer feedback to take the action that meets your customers’ needs.

Good staff at your workshop or car dealership are a scarce commodity and generate the highest costs. Only good staff are able to produce satisfied customers and contribute to the overall bottom line. Good staff are satisfied staff. Use our SayWay feedback system for recurring staff surveys. Quickly identify problems in the working environment or grievances in individual departments and respond to your staff.

Feedback under control

Customer satisfaction is not a given. SayWay gives dissatisfied customers the opportunity to offload their frustration in a protected environment instead of spreading their opinion freely on the Internet. This allows you to act with confidence and without external pressure.

What can SayWay do for your business


Gauge customer satisfaction

Whether you’re a sole dealer or a chain, get accurate, real-time customer feedback every day. Reporting and alerts ensure that every piece of feedback is received.

Get in touch with customers

Respond to specific inquiries from individual customers systematically and directly via the integrated Ticket Tool, which forwards the inquiries to the responsible department.

Devise measures

Use the SayWay Action Planner to devise tailored actions from customer feedback and measure success against defined KPIs.

Effective marketing tool

Surveys give your customers the sense they can actively shape and be part of your enterprise. Leverage this valuable feedback and incorporate it to attract attention on your website and social media channel using our widget.

Closed loop process

At your side we help you to process and leverage the feedback to then communicate the results to your target group.

Full flexibility

Your business is unique, just like your customers. That’s why custom solutions are part and parcel of our philosophy at SayWay. Together, we adapt questions and feedback evaluations to your needs. Here we draw on proven questions about quality, service and ambiance.

Create feedback questionnaires according to your needs.

Customized questionnaires and SayWay feedback software provide accurate feedback to your most pressing questions.
Use our sector-specific and proven tools and experience for optimum results
We offer special solutions ideally suited to your industry and your business.

Receive customized reporting

We offer personalized solutions for your information needs and operational processes.
Technical setup of alert systems and dashboards quickly pass on feedback to the responsible departments.
Automated PDF reports provide continuous feedback and transparent information sharing.

Use industry standards

SayWay’s driver analysis is now considered a standard tool in the trade. Here, only dissatisfied customers are asked about what drives their dissatisfaction in order to quickly identify areas for action.
More and more companies in the trade are turning to the U.S. Net Promoter Score (NPS), a feedback concept that measures loyalty, satisfaction and likelihood of referral.

Boost your business and increase your sales:

through a state-of-the-art feedback system

Because the more you know about your customers, the better you can meet their expectations. And satisfied customers are not just loyal customers, they also recommend your company to others.



SayWay collects customer satisfaction data in real time. For you, this means transparency. For your customers, it signals your appreciation and interest.

Quality management

Our real-time reporting via the digital dashboard flags up undesirable developments early on, but also lets you know when things are going well.


Use your SayWay terminal for marketing: promote products and direct marketing campaigns and use the submitted reviews for your search engine marketing.

Customer loyalty and referrals

By responding swiftly to requests, suggestions and criticism you stay close to your customers. Something customers really notice: boosting loyalty and referral rates long term.

Any questions? Let us advise you

We will be happy to answer your questions in a personal conversation

Please fill out the contact form and we will get back to you as soon as possible. We look forward to collaborating with you.